why did ysl drop the y | ysl rebranding why did ysl drop the y When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
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1 · ysl brand name change
2 · ysl brand change
3 · why did st laurent rebrand yves
4 · why did saint laurent remove yves
5 · what happened to ysl
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There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new .
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013. Yves Saint Laurent will soon no longer be: Under Hedi Slimane, the star designer who took over the French fashion house last March, the brand will be renamed “Saint Laurent Paris.” This is a . When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion.
Yep, you read that right – Yves Saint Laurent will drop the Yves from their name. Hedi Slimane , the label’s newly-appointed creative director, is eager to thrust Saint Laurent into the modern era – and feels that the name change is paramount to this. According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent Paris," although the famous "YSL" logo would remain.
It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most. Slimane sent waves through the industry when he decided to drop the ‘Yves’ in Yves Saint Laurent, and he then went on to revamp the brand’s hardware as well with the use of the iconic and bold YSL logo that we know today. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.The Evolution of Saint Laurent: Why Yves Was Dropped • YSL Rebranding • Discover the strategic decision behind Saint Laurent dropping the Yves in 2012, refle.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013.
Yves Saint Laurent will soon no longer be: Under Hedi Slimane, the star designer who took over the French fashion house last March, the brand will be renamed “Saint Laurent Paris.” This is a . When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the fashion. Yep, you read that right – Yves Saint Laurent will drop the Yves from their name. Hedi Slimane , the label’s newly-appointed creative director, is eager to thrust Saint Laurent into the modern era – and feels that the name change is paramount to this.
According to Women's Wear Daily, Hedi Slimane is looking to push the brand, founded by Yves Saint Laurent himself in 1960, into a more modern, youthful era. The streamlined name would be "Saint Laurent Paris," although the famous "YSL" logo would remain.
It came as quite a surprise recently when iconic fashion brand Yves Saint Laurent announced that it will change its name to “Saint Laurent Paris.” Why, I wondered, would one of the most. Slimane sent waves through the industry when he decided to drop the ‘Yves’ in Yves Saint Laurent, and he then went on to revamp the brand’s hardware as well with the use of the iconic and bold YSL logo that we know today. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
ysl rebranding
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why did ysl drop the y|ysl rebranding
